Did you know that visual content increases engagement rates by 650% compared to text-only posts? These numbers alone expose the power of design. Design is the element of your marketing that catches the eye of your consumer. In this day and age, graphic design and marketing are like peanut butter and jelly; you cannot really separate them. Humans are visual beings. Therefore, we are more drawn to visually appealing things, including brands. That involves everything from your logo, labeling, and packaging to your web design, ads, and social media designs. Captivating, professional, and clean designs demonstrate high quality to your customer. It communicates professionalism, which creates confidence and that will make them more willing to invest in you.
Your website is the face of your brand. This is where most of your customers will go to learn more about you and hopefully result in sales. That’s why it’s very important that your website looks clean and professional. Even if you have amazing ads and promos that direct people to your website, having a cluttered or outdated website will make you look unprofessional and deter them. Tips for an effective website are to invest in high-quality photography, use videos, make it mobile device-friendly, and place Call to Action buttons strategically.
Emails are a great tool to reach customers and leverage sales. However, most of us get dozens of emails every day that we just “move to trash”. The trick with email design is therefore to use a catchy headline that doesn’t sound like spam but makes customers interested to read more. Keep it short and simple, yet effective! Again, make it phone friendly, since it can drive up clicks by 15%. Also, make it personalized. Delivering content that is relevant to a specific customer will make them feel valued and increase the chances of sales.
Social Media Design
Social media is the number one big player in the marketing world right now. With platforms like Instagram, Tik Tok, and Pinterest, the emphasis is on visual content. Making your posts engaging and interesting to stop people from scrolling is the main challenge. Depending on your brand identity, social media allows you to incorporate many different elements such as gifs, memes, video clips, influencer marketing, and much more. Use variety in content that delivers value to your page and users. The more intriguing information, the more widespread it could get across platforms and reach more people. Don’t limit your content to only your offerings, but consider incorporating quotes, industry tips, company milestones, and competitions for example. Make sure your social media pages stay consistent with your branding and are also cohesive – the page should look unified and harmonious. Lastly, make your posts share-worthy. Content that is shared makes your job much easier.
Visuals will continue to catch our attention, so as marketers we should use that to our advantage. By investing in professional graphic designers or learning to create content yourself, you can level up your design to drive conversions and sales. Numbers don’t lie, design is the game changer.