The latest in marketing, communications, branding and beyond! Our CEO, Dr. Maria C. Akopian, has over two decades of marketing experience in various fields. She brings her insight to keep you up to date on trends and popular developments. As a university marketing professor, Dr. Akopian believes in educating the community and clients alike. Consider this free education and a unique look inside the world of marketing. From social media to tech news, marketing is ever-changing. Stay in the know and check back weekly for new BLOG posts!
As consumers, we are all bombarded with thousands of advertisements, marketing campaigns, and commercials on a daily basis. They are on billboards, at bus stops, on our phones, and on our radios. But which ones do we actually remember? The creative ones. The ones that...
Did you know that visual content increases engagement rates by 650% compared to text-only posts? These numbers alone expose the power of design. Design is the element of your marketing that catches the eye of your consumer. In this day and age, graphic design and...
Strong branding is essential to accompany any successful brand. Why is that you might think? Branding is the DNA of a company. Just like our genetics describe who we are, branding solidifies your brand’s identity and what makes you, you. Branding is essentially how...
Have you noticed the first weeks of January when the gyms are super busy with the “new year, new me” crowd, and then weeks later it is back to normal? These people might be fully engaged those first weeks, but results will not show without consistency. The same goes...
When reviewing the predicted marketing trends for 2023, one element is continuously recurring: Artificial Intelligence. It is no secret that AI has and will continue to transform life as we know it. Ranging from social media content and e-commerce, to algorithm-based...